Having both goals and SMART objectives are important when planning your communications strategy. Knowing the difference, and clearly defining your goals and objectives can be the difference between success or failure. Goals are broad and lack specific measurement. They are written to support the company's mission statement and vision.

May 17, 2016 · A goal, in contrast, is a dream with a plan and a deadline. Why Set Marketing Goals? Short- and long-term goals are an essential part of any marketing strategy. As Tony Robbins said, “Setting goals is the first step in turning the invisible into the visible.” Of course, it’s not just about making marketing goals you’ll never meet. Ready to get more strategic with your nonprofit communications? It starts with clearly defined and limited goals. Here are twelve different goals that nonprofit communications teams are most likely to work on. Keep in mind that the most effective teams will choose just a few of the goals -- not all of them! Community Engagement and Education Goals